Tata Motors Diwali Sales 2025: Over 25,000 Deliveries, Big Discounts, and 30% Growth Story
Tata Motors Diwali Sales 2025: Tata Motors is set to record one of its most successful festive sales seasons ever, with the company expecting to deliver over 25,000 vehicles during the ongoing Dhanteras and Diwali 2025 period. This milestone marks nearly a 30% year-on-year growth, propelled by strong consumer sentiment, the positive impact of the new GST 2.0 reforms, and multiple new model launches across its portfolio.
Dhanteras 2025: A Record Festive Sales Season
Dhanteras traditionally marks the beginning of India’s five-day Diwali celebration, and it has proven to be a highly auspicious period for major purchases—especially vehicles. This year, the Dhanteras celebrations span two days (October 18–19) due to extended mahurats, allowing consumers more time to make new car purchases, thereby significantly boosting sales across the Indian automotive sector.
Tata Motors’ Chief Commercial Officer, Amit Kamat, confirmed the delivery target of over 25,000 vehicles, stating that demand has been exceptionally strong across both urban and rural markets.
“Overall demand has been robust, and the GST 2.0 reform has further provided positive momentum. We expect to deliver over 25,000 vehicles during this period,” said Kamat.
GST 2.0 Drives Surge in Car Sales
The recently implemented GST 2.0 reform has emerged as a key catalyst for Tata Motors’ sales boom. Under the revised taxation structure, cars under four meters long with engines up to 1,200cc now attract just 18% GST (down from 28%), with no additional cess. This major cut has made Tata’s small cars—such as the Tiago, Punch, and Altroz—more affordable and brought more footfall to dealerships across India.
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Dealers have responded to the rising demand by ramping up inventory by nearly 20%, ensuring faster delivery turnaround during the festive season. The ignition of the GST-driven momentum was already visible during Navratri, when Tata delivered over 10,000 vehicles in a single day to celebrate the onset of festivities.
Sales Distribution: From SUVs to EVs
According to data from Tata Passenger Vehicles, the company’s festive sales come from a diverse range of models across multiple fuel types. The contribution highlights India’s growing love for Tata’s SUVs and EVs:
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Tata Nexon: The highest-selling SUV, contributing nearly 35% of total festive deliveries.
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Harrier & Safari: Registering a 40% surge in bookings, supported by discounts of up to ₹1.5 lakh this Diwali.
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Punch CNG & Altroz CNG: Achieving a combined growth of over 100% year-on-year.
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Tata Tiago EV and Nexon EV: Driving Tata’s leadership in the electric vehicle segment with record sales reflecting India’s shift to green mobility.
This diverse product range enables Tata Motors to meet the unique demands of both metro and tier-2 consumers during the festive buying spree.
Comparison with Market Competitors
While Tata Motors expects to deliver over 25,000 vehicles, other automakers are also witnessing record-breaking performance.
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Maruti Suzuki aims to deliver around 51,000 cars, the highest in the industry.
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Hyundai Motor India is targeting around 14,000 deliveries, marking a 20% rise from last year.
Together, these figures indicate a strong industry-wide rebound in the Indian automobile market post-GST 2.0 and ahead of the 2025 end-of-year sales push.
Tata Motors’ September Surge Sets the Tone
September 2025 already hinted at the record Diwali performance with Tata achieving its best-ever monthly sales — 60,907 passenger vehicles, a 47% jump compared to the same period last year.
This robust pre-festive momentum helped dealerships prepare for the surge in Dhanteras bookings, which were reportedly double the volume of September 2024.
Shailesh Chandra, MD of Tata Motors Passenger Vehicles, had earlier stated that September’s GST benefits and festive enthusiasm “set a promising tone for sustained growth in the months ahead.”
A Festive Lineup That Appeals to All
Tata’s wide-range portfolio has played a central role in its sales success during Dhanteras and Diwali. The company now offers advanced features such as:
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ADAS (Advanced Driver Assistance Systems) in premium SUVs like the Harrier and Safari.
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CNG and EV powertrains across compact models like Punch, Tiago, and Altroz.
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Enhanced interior designs with dual screens, ventilated seats, and 360° cameras in its top trims.
This alignment of technology, affordability, and reliability has positioned Tata Motors as India’s most balanced automaker in 2025.
Also read : Tata Nexon EV vs Tata Punch EV – Which Tata Electric SUV Fits You Best in 2025?
Customer-Centric Deals & Financing Support
Tata Motors also leaned heavily into consumer financing this festive season. The company, in collaboration with top financial institutions, offered zero down payment options, interest discounts, and exchange bonuses ranging from ₹25,000 to ₹1.5 lakh. With special “Drive Happy Diwali” campaigns, Tata dealerships across India are seeing long waiting lists for popular models like the Punch, Nexon, and Harrier.
Industry Outlook Beyond Diwali
Industry analysts suggest that Tata’s strong festive season could extend into the last quarter of 2025. Supported by GST-driven affordability, increased EV penetration, and broader economic optimism, Tata Motors is expected to close the year with a double-digit growth rate in total car sales.
Furthermore, the company’s expanding EV infrastructure, with over 1,800 Tata Power charging points nationwide, strengthens its long-term position in India’s mobility transformation journey.
Tata Motors’ festive momentum showcases India’s renewed confidence in automobile ownership under new tax reforms. Delivering over 25,000 vehicles this Dhanteras and Diwali reaffirms Tata’s rising dominance in both the conventional and electric vehicle segments. The company’s strategy — combining affordability, advanced tech, and wide product diversity — continues to make it a cornerstone of India’s automotive growth story in 2025.
