Mercedes-Benz September sale sets all-time records in India, thanks to GST reforms and festive demand. Discover monthly, quarterly results, luxury model growth, BEV milestones, and key FAQs.
The Mercedes-Benz September sale marked a turning point in India’s luxury automobile market, posting the brand’s highest-ever monthly sales in the country. Riding on the success of the new GST 2.0 reforms and festive buzz, the Mercedes-Benz September sale drove historic growth, achieving an impressive 36% year-over-year increase and new benchmarks for the premium segment.
Mercedes-Benz September Sale: Record Demand
The September 2025 Mercedes-Benz sale was unprecedented in scope and volume. With the government announcing GST reforms in late September, Indian car buyers rushed to take advantage of new price breaks and financial incentives. Mercedes-Benz immediately saw a bounce in new orders, turning the Mercedes-Benz September sale into the most successful monthly event in the company’s India history.
Festive Season Drives Mercedes-Benz September Sale
The Mercedes-Benz September sale coincided perfectly with Navratri and the run-up to Diwali, leading to record festival buying. During just nine days of Navratri, Mercedes-Benz successfully retailed more than 2,500 vehicles, the highest-ever for this period. The September sale thus capitalized on pent-up demand, pushing showrooms to capacity and helping the brand outpace competitors in both premium and electric vehicle (BEV) segments.
Quarterly and Year-to-Date Sales Break Records
September’s result spearheaded the strongest quarterly performance ever for Mercedes-Benz India. The company delivered 5,119 luxury vehicles in Q2 FY26, with Navratri sales alone accounting for nearly half. For the April–September period, the Mercedes-Benz September sale pushed total sales to 9,357 units, up 4% over the previous year.
Top-End Luxury Models Power Mercedes-Benz September Sale
Within the Mercedes-Benz September sale, luxury buyers favored the most premium offerings. Mercedes-Benz’s top models — GLS, S-Class, Mercedes-Maybach, and the AMG G63 — made up 25% of all Q2 sales and grew 12% year-on-year. Personalization continued trending, as three out of every four ultra-luxury Mercedes cars delivered were customized through the brand’s ‘manufaktur’ program. The AMG G63 even hit its highest-ever monthly sales in India, maintaining strong waiting lists.
Core Luxury Segment Remains Strong
The “Core Luxury” lineup was pivotal to the Mercedes-Benz September sale. The E-Class (especially the long-wheelbase LWB), GLC, and GLE set new monthly records, with the E-Class LWB recording a 47% YoY surge in Q2 FY26. With these models, the Core Luxury segment contributed 60% to total Mercedes-Benz India sales.
Electric Vehicles Expand During September Sale
Mercedes-Benz’s BEVs have become pillars of growth, as customers increasingly choose luxury electric mobility. BEVs made up 8% of Mercedes-Benz’s Q2 sales volume and grew by 10% in this period. The EQS SUV especially excelled, marking the best monthly sales yet. Even the G 580 Edition 1 with EQ Technology sold out its yearly allocation, with new bookings accepted for future slots.
Entry Luxury Faces Market Challenges
Despite the Mercedes-Benz September sale’s overall triumph, the Entry Luxury portfolio — led by the A-Class sedan and GLA — saw a contraction. This segment now comprises just 15% of sales, facing stiff competition from affordable luxury rivals. Nonetheless, it remains strategic for first-time luxury buyers and future upgraders.
Summary Table: Mercedes-Benz September Sale Highlights
| Segment | Share (Q2 FY26) | Best Monthly Sales | YoY Growth/Trend |
|---|---|---|---|
| Top-End Luxury | 25% | Yes (AMG G63, etc.) | 12% growth, strong customization |
| Core Luxury | 60% | Yes (E-Class LWB) | 10% growth, 47% YoY for E-Class LWB |
| Entry Luxury | 15% | No | Facing segment contraction |
| BEVs | 8% | Yes (EQS SUV) | 10% quarterly growth |
CEO’s View on Mercedes-Benz September Sale
Santosh Iyer, Managing Director & CEO, highlighted:
“Mercedes-Benz’s best-ever September sale was driven by GST 2.0 reforms and strong festival demand. The Mercedes-Benz September sale also benefited from our upgraded vehicle portfolio and new financial solutions, reviving sentiment amidst cost pressures.”
Frequently Asked Questions (FAQs)
Q1: What made the Mercedes-Benz September sale a record-setter in India?
Timely GST reforms and Diwali-Navratri buying drove all-time high sales during the Mercedes-Benz September sale.
Q2: How many cars were sold during Navratri in the Mercedes September sale?
More than 2,500 vehicles were sold in just nine days, setting a new Navratri sales benchmark.
Q3: What was total Mercedes-Benz India sales during Q2 FY26?
The Mercedes-Benz September sale contributed to 5,119 vehicles sold in Q2.
Q4: Which luxury and BEV models saw best results in the Mercedes September sale?
Top-selling models included the E-Class LWB, GLC, GLE, GLS, S-Class, Maybach, AMG G63, and EQS SUV.
Q5: What percentage did Core Luxury and Top-End Luxury contribute to the Mercedes-Benz sale?
60% came from Core Luxury and 25% from Top-End Luxury vehicles.
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Q6: How did BEVs perform in the Mercedes-Benz sale?
BEVs grew 10% in Q2 and made up 8% of sales, with the EQS SUV having its highest month.
Q7: Is the E-Class LWB the best-selling luxury car in India post September sale?
Yes, thanks to the Mercedes-Benz September sale, the E-Class LWB saw a 47% YoY increase and remains on top.
Q8: What challenges did the Entry Luxury line face during the September sale?
Sales in this segment declined due to intense competition but remain important for customer acquisition.
The Mercedes-Benz September sale proves the brand’s unmatched momentum, growing demand for high-end luxury and electric cars, and the ongoing strength of India’s premium vehicle market. With record-breaking monthly and quarterly results, Mercedes-Benz has set a new standard for luxury automotive excellence in India.